The mission of Covenant House is to help street kids. To do this, the organization relies on the goodwill of the public. But at times, that goodwill is hard to find. Street kids arenít good at PR. We donít always see their vulnerability, so we do nothing to help. TAXI wanted to find a way to make people realize that these seemingly tough kids really do need our help.
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| Gold: Palmer Jarvis DDB | Silver: Taxi Advertising and Design | Bronze: MacLaren McCann |
| Honourable Mention: BBDO Canada |
| Finalists: Ammirati Puris BensimonēByrne D'Arcy Gee, Jeffery & Partners Advertising Holmes & Lee Ogilvy & Mather |
| Judges: Creative Strategic |
| How do you get to be Agency of the Year |